Just a few weeks ago we were sure that we had work for our seamstresses in Tøyen for the rest of the year. But it's strange how much can happen in just a few weeks...
So we gave it some thought. Should we hide behind a bush and wait until the world gets back to it's normal self, or should we stand up and show the world that local production is important for a safe and sustainable future?
Of course we're doing something now! This new Tøyen neck was supposed to launch this fall, but with a crowdfunding campaign, we can get everything going now!
Crowdfunding is becoming a more and more common way to sell products. There are some immediate advantages that are pretty cool.
You don't over-produce. We know exactly how many to make, and don't end up with a huge stock that we can't get rid of.
Liquidity. We get the money before we make the products. That means that we don't have to borrow expensive money to produce.
Quality vs. price. The two points above mean that we don't need as big margins per product, which also means that we can produce good quality at a reasonable price.
Good idea? If this is something our customers like, we don't have to dump products on the world that the world doesn't want.
Doesn't production in Oslo cost too much?
Well, it definitely costs more than in low-cost countries. We sell our products directly to you without intermediaries. This way, we and our seamstresses can keep enough money for things to go around. To make this possible, you have to pay a little more than you're probably used to, but we hope you see the value in our Made in Oslo initiatives. If we produced the same neck in the East, and in regular polyester it would cost about 0.4 EUR in production. See our calculation here:
Shipping & storage
= 45 EUR
*Our seamstresses salary per neck
**Our share of the pie (13.5 EUR) goes to salaries, marketing, office space and product development.